Industries
Software & Security Research
For software, SaaS and cybersecurity companies, generative AI holds the potential to develop new solutions and products, but also presents novel risks that organizations need to proactively prepare for. Cybersecurity is increasingly a C-suite priority, with executive teams and boards asking for more sophisticated solutions, such as active threat response and CTEM, to protect the organization from novel security threats. SaaS, software and cybersecurity companies developing new solutions in this evolving landscape need to know how to bundle features and price their products to compete in a crowded market.
How research can help
Market research helps software, SaaS and cybersecurity companies to better understand industry trends and evolving customer needs. Often, that includes brand awareness, competitive assessments, product development testing, and price optimization reports that can help them to gain an edge over competitors.
Our approach
It can be challenging for market researchers to validate whether a paid respondent is really a CISO or senior IT infrastructure architect – it’s very easy for someone who is tech savvy to pass a screening test and take a survey. Some research agencies will recruit IT decision-makers without specific focus on finding people who make decisions about a specific solution, such as identity validation or end-point security. That’s why it’s important to work with a B2B market research agency that understands the nuances of software, SaaS and cybersecurity audiences and has the sophistication to screen respondents.
What we bring to every software and security research project:
Deep experience in software, SaaS and security
Our team has extensive experience in providing market research to software and cybersecurity products, from CRM systems to anti-virus software.
An understanding of different software, SaaS and security audiences
Whether your focus is on CSOs or Operations Managers, we can reach and interview them with confidence.
Trusted by leaders in software, SaaS and security to find answers to tough questions
We have delivered tangible insights that have shaped product launches, go-to-market strategies, loyalty programs, brand development and acquisitions.
Our industry experience
How we help our clients
Customers & Decision-Making
Software and security audiences that we reach
Security decision-makers
CISOs
Cybersecurity managers / directors
Analysts
Data scientists / analysts
BI analysts
DBAs
IT decision-makers
CTOs/CIOs
Network / system admins
IT managers
IT support
Developers / Engineers
Full-stack, DevOps engineers
UX designers
AI/ML engineers
Software and security expertise
Security
Anti-virus software
Identity and Access Management (IAM)
MFA
SSO
IDaaS
Password managers / Passwordless authentication
Software / Cloud
Video conferencing software
Design software (BIM/CAD)
Communication software (MS Teams, Slack, Skype)
Unified communications solutions
AI assistants / chatbots
Accounting software
CRM systems
ERP systems
Procurement systems
Operational systems (e.g. airline operations, ticketing software)
Call-center / customer support software
Data centers / cloud storage
Talk to us about your software and security research needs today
Nik Werk, Managing Director
nik.werk@werkinsight.com
+1 (615) 236-6404
Adam Jones, Executive Director
adam.jones@werkinsight.com
