Capabilities
Segmentation
Segmentation is one of the most effective competitive advantages that research can provide in B2B markets. Through a proprietary segmentation model derived from a brand’s full target market, our clients effectively understand and pursue best-fit opportunities for their brand. Segmentation also enables targeted messaging, purposeful innovation, and better product-market fit.
What will a segmentation tell me?
A segmentation provides insight into:
Where to play: which segments offer the best commercial opportunity and fit with our offering?
What to offer: which solutions and services align best with each segment?
How to win: how can each segment best be attracted, marketed to and converted?
Achieving buy-in to a segmentation: how to get internal stakeholders on board
Segmentation research solutions
Our segmentation research solutions include market segmentation, customer segmentation, cluster analysis, needs-based segmentation, firmographic segmentation, and attitudinal segmentation.
Example Use Cases
Go-To-Market Strategy
Understand the addressable and obtainable market through the segments it contains.
Sales Enablement
Improve prospecting and sales effectiveness through understanding decision drivers of different segments before and during opportunity discussions.
Portfolio Re-alignment
Align your portfolio of solutions to better suit the different needs of target segments in a manner that makes most sense to the market.
CRM Empowerment
Allocate customers and prospect contacts to a CRM to enable differentiated messaging.
Market entry
Understand a new market based on customer needs, including what to offer and how to best reach your target audience.
Marketing messaging
Create and disseminate more targeted marketing messaging that engages with different audiences.
Innovation
Understand the scope of key needs and unmet needs to fuel new innovation.
How we help our clients
Customers & Decision-Making
Talk to us about your segmentation needs today
Nik Werk, Managing Director
nik.werk@werkinsight.com
+1 (615) 236-6404
Adam Jones, Executive Director
adam.jones@werkinsight.com
