How we are different

Our guiding principles

Better quality data

Deeper data sources

Many B2B audiences are not well-represented by traditional sources. We have developed an unrivaled network of recruitment partners, industry associations and expert networks that enables us to tap niche B2B audiences.

Strict verification methods

Skeptical about data from anonymous survey takers? We use multiple strict verification methods and custom recruitment to validate that respondents are who they say they are.

Streamlined research processes

Dedicated project teams

Keeping the team consistent on a project from fieldwork to analysis to the presentation of results ensures that no insight is missed and your team knows the data inside and out.

React to insights in real time

Rather than waiting until all the data is collected to start analysis, we react to insights as we uncover them, which enables us to add deeper insights and understanding.

Embrace technology

To focus our resources on tasks that add value to clients, we use AI to automate repetitive tasks, such as identifying insightful quotes from video interviews, speeding up translations, and supporting qualitative data mining. 

Remote first

By eliminating unnecessary office and administration overheads, we are able to remain competitive on cost while offering a higher level of data quality and client service.

Genuine B2B research expertise

Experienced B2B researchers

As a remote-first company, we are able to attract and retain talented B2B researchers, no matter where they are based.

Customized methodologies

We combine methods used in journalism, consulting and research to custom-build every methodology to each B2B market research project. Our solution is not always asking the same questions of a pre-determined number of people.

Exceptional level of client service

We pride ourselves on a track record of reports delivered on time and in budget, while going above-and-beyond to meet client needs wherever possible.