Industries

Construction & Design Research

Innovation in sustainable materials, AI-powered design, skilled trade shortages, and changing codes are rapidly shaping the construction and design industry of tomorrow. For suppliers to the construction sector, this presents fresh challenges in keeping up with changing requirements and finding novel ways to innovate.

How research can help

In this changing landscape, our construction market research helps some of the largest construction and building materials companies in the U.S. to understand how their brand and products can meet challenges and take advantage of market opportunities. This includes improvements to the customer experience, product development, and go-to-market strategies that have directed millions of dollars in investment.

Our approach

It is challenging for market researchers to navigate the construction industry, where decisions are influenced by many groups over time, from specifiers to GCs, and clients to sub-contractors. That is why it’s important to work with a research agency that truly understands these nuances.

What we bring to every construction and design research project:

Deep experience in construction market research

We’ve conducted construction market research for building product manufacturers, tool manufacturers, construction software firms, and leading construction associations. Through countless conversations with industry experts, we are familiar with a complex array of certifications for building materials and structures, from GreenGuard to LEED. We understand the difference between Basis of Design specifications and proprietary ones, and we know how fastener decisions are made by tradespeople.

Nuanced understanding of construction audiences

We have a network of hard-to-reach construction audiences, from architects to developers and contractors, built on deep relationships with industry associations. We are also comfortable talking to an architect one day and a skilled tradesman the next.

Trusted by industry leaders to answer tough questions

We have delivered tangible insights that have shaped product launches, go-to-market strategies, loyalty programs, brand development and acquisitions in the construction and building materials industries.

Our industry experience

How we help our clients

Construction and design audiences that we reach

Design & management

  • Architects/specifiers

  • Specialist designers (e.g., lighting designer, interior designer)

  • Consultants (e.g., roofing consultants, building enclosure consultants)

  • Developers

  • Engineers

  • Remodelers

  • General contractors / builders

  • Clients (e.g., developers, homeowners, owner’s reps)

Suppliers

  • Equipment rental

  • Distributors / wholesalers

Trades

  • Carpenters

  • Electricians

  • Framers

  • Glaziers

  • HVAC

  • Insulation contractors

  • Masons

  • Metalworkers

  • Painters

  • Plumbers

  • Roofers

  • Window/siding contractors

Construction and design expertise

  • Adhesives & sealants

  • Building Envelope (exterior facades, curtain wall, framing systems, architectural glass)

  • Elevators

  • Hand tools

  • Interior (kitchen surfaces)

  • Paint & Coatings (interior, exterior)

  • Power tools (drills, framing nailers)

  • Roofing (shingles, TPO, EPDM)

  • Siding & Trim

  • Software (specification software, BIM, CAD, ERPs, Project Management / Construction management Software)

  • Structural materials (wood, cement, steel)

  • Windows & doors (windows, skylights)

Talk to us about your construction and design research needs today

Nik Werk, Managing Director
nik.werk@werkinsight.com
+1 (615) 236-6404

Nik Werk headshot

Adam Jones, Executive Director
adam.jones@werkinsight.com

Adam Jones headshot