Industries

Oil & gas research

The global shift toward decarbonization, while tempered by rising energy demand, continues to drive long-term strategic decisions for oil and gas companies. That includes investments in new and emerging sources of low-carbon energy, energy technology solutions, and CCUS. Digital transformation is also rapidly changing every aspect of oil and gas industry, from exploration to refineries.

How research can help

In this changing environment, market research helps oil and gas brands - and their suppliers - to understand their target markets and remain competitive in the next energy era. Many of our oil and gas clients are looking to understand the customer journey, launch new brands and change global go-to-market strategies.

Our approach

It is challenging for market researchers to navigate the oil & gas industry due to its complex global supply chain and heavily regulated operations. Oil and gas target markets are also often global and concentrated in relatively few significant customers. That is why it’s important to work with a research agency that truly understands the technical nuances of the oil and gas industry, and who can reach the specialized audiences that you want to engage with.

What we bring to every oil and gas research project:

Deep experience in the oil and gas industry

Our team understands the full energy value chain from upstream to downstream. We have deep knowledge of R&D, engineering, site management and supply chain professionals.

An understanding of different oil and gas industry audiences

We are equipped to have strategic interviews with executives and technical conversations with engineers, having studied everything from diesel and food-grade lubricants to niche emulsifiers.

Trusted by leaders in the oil and gas industry to find answers to tough questions

We have delivered tangible insights that have shaped global oil & gas brands, informed product launches, and underpinned long-running customer experience programs.

Our industry experience

How we help our clients

Oil and gas audiences that we reach

Exploration, production & distribution

  • R&D Directors / Managers

  • Engineers (technical-, process-,)

  • Procurement

  • COOs / Operations Managers

  • Production Supervisors

  • HSE Engineers

  • Site Managers

  • QA Leads

  • Supply Chain Leads

  • Distributors

Consumers

  • Commercial energy customers

  • Retail energy customers

  • Fleets

  • Industrial lubricant buyers

  • Converters

Oil and gas expertise

Services

  • Pipeline services

  • Industrial software (e.g., maintenance, risk management)

Products

  • Fuels (e.g., disel, gasoline)

  • Industrial gasses

  • Resins (e.g., polyethylene)

  • Lubricants (HDEO, NGEO, Food-Grade)

Additives

  • Lubricant additives

  • Viscosity modifiers

  • Fuel additives

  • Emulsifiers (SMO, PIBSA, SSO)

Talk to us about your oil and gas research needs today

Nik Werk, Managing Director
nik.werk@werkinsight.com
+1 (615) 236-6404

Nik Werk headshot

Adam Jones, Executive Director
adam.jones@werkinsight.com

Adam Jones headshot