Capabilities
Needs & Market Assessment
Having a clear understanding of how B2B buying decisions are made can give businesses a powerful edge over the competition. A needs and market assessment helps our clients to evaluate the product, service and brand needs of their customers, so they know which factors truly drive purchasing decisions.
What will a needs and market assessment tell me?
A needs and market assessment provides detailed insights into:
The attitudes, behaviors and needs of customers and prospects.
The B2B buying decision in your category, and the relative importance of different members of the decision-making unit.
The needs and drivers that determine purchase decisions; both rational and emotional.
Needs & market assessment research solutions
Our needs and market assessment research solutions include Usage & Attitudes (U&A) research, Kano, MaxDiff, TURF, discrete choice modeling, trade-off, regression, and drivers analysis.
Example Use Cases
Market entry
Understand customer needs, the performance of incumbent providers and unmet opportunities before entering new markets.
Product innovation
Fuel product innovation by identifying customer challenges and unmet needs.
Market growth
Drive growth in existing markets by better aligning your product or service to market needs.
Marketing messaging
Target marketing messaging more effectively by understanding what resonates with customers.
Competitive positioning
Understand competitive advantages and identify competitive claims compared with other brands.
How we help our clients
Customers & Decision-Making
Talk to us about your needs and market assessment needs today
Nik Werk, Managing Director
nik.werk@werkinsight.com
+1 (615) 236-6404
Adam Jones, Executive Director
adam.jones@werkinsight.com
