Capabilities

Product Development & Testing

Whether informing the next phase of product innovation, improving a solution or selecting the most effective option, a rigorous assessment is key. Product development and testing helps our clients to accelerate and verify their product or concept roadmap with direct feedback from their target audience, ultimately ensuring that the best solution is chosen and taken to market in its optimal form.

What will product development and testing tell me?

Product development and testing provides insight into:

Which avenues of innovation to prioritize based on the needs and drivers of the audience.
What solutions and features to prioritize based on purchasing decisions and willingness-to-pay.
What product names, ad campaigns and value propositions best resonate with your target audience.

Product development and testing research solutions

We help our clients to release best-in-class products by building them around the voice of the customer. Our product development and testing solutions include new product development (NPD), R&D research, conjoint, discrete choice modeling, prototype testing, and product testing.

Example Use Cases

Advertising campaigns

Concept test ad campaigns to ensure that they resonate with your target audience and will have an impact on brand perception and sales.

Product launch

Test your product features with your target audience ahead of launch to iron out any issues and develop an effective marketing strategy based on value propositions.

Rebranding

Get feedback from your target audience on a potential rebrand ahead of launch. Understand what resonates, localize and identify any negative connotations.

Product positioning

Find out if there are unmet market needs and what specific features could enhance your product to meet those needs.

Product roadmapping

Prioritize the most impactful innovation as you plan your 5-10-year solutions roadmap.

Localization & de-risking

Ensure that concepts and solutions align with the cultural nuances of different markets, and de-risk any potential innovation.