Industries

Manufacturing Research

US manufacturing is experiencing rapid transformative growth that will shape the market for decades to come. Industry leaders are investing in the digital transformation, from smart factories to digital twins, to improve efficiency and enhance maintenance. Shortages in skilled labor are also driving the adoption of advanced robotics and the automation of increasingly complex and varied tasks. Manufacturers of the future are focused on building sustainable and resilient businesses that will continue to thrive in an increasingly complex economic environment. They know where they should invest resources to risk-proof their organization and get ahead of the competition.

How research can help

Market research helps manufacturers, distributors, wholesalers and industrial automation software brands to better understand industry trends and evolving customer needs. Our team brings their experience conducting research across the spectrum of manufacturing, from industrial pumps to consumer electronics, to help our clients understand their full value chain and win competitive advantage.

Our approach

It can be challenging for market researchers to navigate the complex network of decision-makers in manufacturing. Major decisions on significant investments can be made by a small group of individuals at different locations and/or levels of an organization – and those individuals can be hard to find if you don’t know where to look. Often, those decision-makers are heavily involved in the manufacturing process and are rarely sitting at a desk, which makes them less likely to respond to surveys. And when you do get hold of them, they have little time for people who don’t understand the ins and outs of their industry. That’s why it’s important to work with a research agency with a track record of manufacturing research that truly understands the nuances of specific industry audiences.

What we bring to every manufacturing project:

Deep experience in manufacturing

Our team has extensive experience in providing market research to companies that manufacture a wide range of products, from industrial adhesives to consumer electronics.