Capabilities

Competitive Assessment

Knowing how your brand compares in the eyes of your target market, and understanding the key differentiators, is challenging. A competitive assessment helps our clients to benchmark how their brand is perceived by the market against their competitors and identify key differentiators where they can compete on product, pricing and customer service. It often involves sampling users of different products and comparing their experiences, pain points and satisfaction.

What will a competitive assessment tell me?

A competitive assessment provides insight into:

  • How your brand compares to competitors in meeting customer needs.

  • Brand strengths, including key differentiators that you can capitalize on in your business and marketing strategy.

  • Brand weaknesses, including specific areas where you can improve your brand awareness or perception, versus your competitors.

Example Use Cases

Product Development

Find out what specific features could enhance your product, versus the competition.

Solution Benchmarking

Understand the impact of your marketing and benchmark your solutions against competitors.

Marketing Strategy Optimization

Direct time and resources where your solution is in most need of focus. 

Competitive Claims

Generate competitive claims where your brand has an edge on competitors.

Mergers & Acquisitions

Evaluate the strengths and weaknesses of a target brand and establish its market value.

How we help our clients

Talk to us about your competitive assessment needs today

Nik Werk, Managing Director
nik.werk@werkinsight.com
+1 (615) 236-6404

Adam Jones, Executive Director
adam.jones@werkinsight.com