Capabilities
Brand Equity Tracking
Brand trackers build on a brand awareness study by continuing to track brand health over time in a representative and unbiased way. This includes metrics like awareness, consideration, positioning and alignment with changing market needs.
What will a brand tracker tell me?
A brand tracker provides insight into:
Your brand’s performance across the marketing funnel
How your brand compares to competitors in equity and meeting customer needs
The impact of your marketing strategy and ROI of your initiatives
Brand Trackers: How leading B2B brands use brand tracking
Brand tracking solutions
We help our clients to measure marketing ROI, optimize marketing spend, track the brand health of competitors, inform M&A, and differentiate their brand. Our brand tracking solutions include NPS, awareness, consideration, brand equity, brand associations, brand positioning, value-for-money perceptions, and brand health.
Example Use Cases
Marketing Benchmarking
Understand the impact of your marketing and benchmark your brand against competitors.
Marketing ROI Assessment
Determine the effectiveness of your marketing spend and channel strategy.
Marketing Strategy Optimization
Direct time and resources where your brand is in most need of focus, whether growing saliency, clarifying positioning, or increasing consideration.
Market Growth
Uncover where there could be new opportunities for market growth from unmet customer needs, and measure your progress in getting there.
Market Needs Alignment
Keep a regular finger on the pulse of changing brand needs and positioning from competitors, to continuously align with the biggest drivers of growth.
M&A
Inform acquisitions and competitive intelligence by regularly tracking brands in your category.
How we help our clients
Customers & Decision-Making
Talk to us about your brand tracking needs today
Nik Werk, Managing Director
nik.werk@werkinsight.com
+1 (615) 236-6404
Adam Jones, Executive Director
adam.jones@werkinsight.com
