Capabilities
Journey Mapping
B2B customers have multiple touchpoints with a business, from visiting the website to word-of-mouth to on-site sales presentations. It is not always obvious what is nudging a B2B customer over the finish line – or holding them back from making a purchase. With journey mapping, our clients gain a fuller picture of B2B customers’ interactions with their business, including touchpoints, needs, drivers, moments of truth, and pain points.
What will a journey map tell me?
Journey mapping provides comprehensive insight into:
Effectively attracting and converting prospective customers.
Improving customer retention & growing share of wallet.
Understanding a customer or prospect’s Jobs to be Done, and action planning against it.
Journey mapping research solutions
Our journey mapping research solutions include customer journey mapping (CJM) and path-to-purchase.
Example Use Cases
Customer Acquisition
Understand the hurdles and barriers that lead prospects to fall out of the funnel or opt for a competitor.
Messaging Effectiveness
Understand the questions prospects have, and where they look for information to optimize your messaging strategy.
Sales Conversion Growth
Identify key pain points and the most important claims at every stage of consideration to better equip sales and BD to pursue opportunities.
Developing New Solutions
Identify gaps in the prospect or customer journey to innovate new solutions for unanswered questions and unmet needs.
Identifying CX Bottlenecks
Understand the primary pain points and moments of truth that make or break your customer experience (CX).
Market Differentiation
Set, execute and track initiatives to improve performance at the moments of truth in the customer journey to improve NPS and provide a differentiating experience.
How we help our clients
Customers & Decision-Making
Talk to us about your journey mapping needs today
Nik Werk, Managing Director
nik.werk@werkinsight.com
+1 (615) 236-6404
Adam Jones, Executive Director
adam.jones@werkinsight.com
