Industries

Logistics & Transportation Research

The logistics and transportation industries are at the forefront of some of the biggest B2B trends today. Automation, electrification, and shifts in delivery demand are rapidly transforming how we move people and goods from A to B. For logistics and transportation companies, there are opportunities to grow market share, evolve the customer relationship, and launch new products that meet changing demands.

How research can help

Logistics and transportation market research helps major tire, fuel and logistics brands to get ahead of these industry trends by understanding the needs of shippers, fleet managers and other target audiences. For our clients, that often includes the customer journey – who makes decisions, where they go for information, and who are trusted sources – and how to optimize value propositions for new products and concepts.  

Our approach

It is challenging for market researchers to navigate the logistics and transportation industry due to the complexity of supply chains, the ongoing (and often imperfect) implementation of new technology, and every changing regulation. That is why it’s important to work with a research agency that truly understands the nuances.

What we bring to every logistics and transportation research project:

Deep experience in logistics and transportation

Our team has extensive experience in providing market research to fleet and logistics companies, from informing new fuel cards and airless tires, to benchmarking the CX and brand equity of leading brands in the category.

An understanding of different logistics and transportation audiences

Whether your focus is on fleet managers, owner-operators or specialty shippers globally, we can reach and interview them with confidence.

Trusted by leaders in the logistics and transportation industry to find answers to tough questions

We have delivered tangible insights that have shaped product launches, go-to-market strategies, loyalty programs, brand development and acquisitions.

Our industry experience

How we help our clients

Logistics and transportation audiences that we reach

Services

  • Gas station / convenience store managers

  • Maintenance / Operations Managers

  • Mechanics

  • MRO decision makers

  • Shop / Site Managers

  • Tire dealers (commercial on/off-road and consumer counter-sales)

Distribution

  • Procurement

  • Brokers / freight forwarders

  • Fleet managers

  • Shippers (e-commerce managers, logistics managers, distribution managers)

  • Warehouse managers

Drivers

  • Gen Pop

  • Forklift operators

  • Owner-operators / truckers

  • Yard truck operators

Logistics and transportation expertise

Services

  • Truck leasing

  • Fuel cards / fuel keys

  • Fleet Solutions (over-the-road, last-mile, less-than-truckload, pick-up and delivery, waste management, bus services, equipment leasing/rental)

  • Logistics solutions

    • Freight forwarding

    • Cargo brokerage / Customs brokerage

    • Shipping (3PL, package delivery, contract logistics)

Tires

  • Truck tires

  • Passenger car tires

  • Off-road tires (UTV, mining, construction)

  • Retreads

  • Specialty tires (compacts)

  • Agricultural tires

Trucks

  • Heavy-duty trucks (Class 7-8)

  • Medium-duty trucks (Class 4-6)

  • Light-duty trucks / vans (Class 2-3)

  • Passenger cars

  • Specialty trucks (e.g. yard trucks)

Fleet technology

  • Telematics

  • Sensors / plug-in trackers

  • Fleet management software

  • RFID/QR codes

  • TPMS

Other components

  • Engines (truck engines & parts)

  • Lubricants (HDEO, NGEO, PCMO, Food-grade, Greases)

  • Fuel (diesel, gasoline)

Talk to us about your logistics and transportation research needs today

Nik Werk, Managing Director
nik.werk@werkinsight.com
+1 (615) 236-6404

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Adam Jones, Executive Director
adam.jones@werkinsight.com

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