Capabilities
Brand Awareness Assessment
It is difficult to detach yourself from what you know about your brand, and to see it through the eyes of your customers and prospects. That is why an independent brand awareness assessment conducted by research experts is often necessary for B2B companies. We help our clients to understand how their brand is perceived by the market and where to focus marketing spend for maximum ROI.
What will a brand awareness assessment tell me?
A brand awareness assessment provides insight into:
Your brand’s performance across the marketing funnel.
How your brand compares to competitors in equity and meeting customer needs.
The impact of your marketing strategy on how your brand is perceived over time.
Brand awareness research solutions
Our brand awareness research solutions include NPS, awareness, consideration, brand equity, brand associations, brand positioning, value-for-money perceptions, brand health. We also help our clients run brand tracking programs. By continuing to track brand awareness over time in a fair and balanced way, our clients optimize marketing spend, track progress over time, and differentiate themselves from competitors.
Example Use Cases
Marketing Benchmarking
Understand the impact of your marketing and benchmark your brand against competitors.
Marketing ROI Assessment
Determine the effectiveness of your marketing spend and channel strategy.
Marketing Strategy Optimization
Direct time and resources where your brand is in most need of focus, whether growing saliency, clarifying positioning, or increasing consideration.
Rebrands
Have confidence in how a rebrand will be received by your target audiences.
Mergers & Acquisitions
Evaluate the strengths and weaknesses of a target brand and establish its market value.
Reputation Management
Understand how your brand is perceived by the market after a crisis to form a strategy for regaining trust.
How we help our clients
Customers & Decision-Making
Talk to us about a brand awareness assessment today
Nik Werk, Managing Director
nik.werk@werkinsight.com
+1 (615) 236-6404
Adam Jones, Executive Director
adam.jones@werkinsight.com
