Explore our case studies
Learn more about our deep experience in B2B market research and across industry verticals.
A roadmap for the US metalworking market opportunity
A manufacturing company wanted to assess the US metalworking market opportunity. It needed a segmentation study that would be used to inform its product roadmap, strategic investments and distributor strategy in the US metalworking market over a 5-year horizon.
What general contractors consider when buying paint
A leading paint and coatings company wanted to better understand how much influence General Contractors have on buying decisions for large-scale commercial construction projects. Our years of experience in construction market research helped to inform the design for a customer journey map and needs assessment.
Brand tracker for IT firm launching cybersecurity consultancy services
An IT company was looking to establish its position offering cybersecurity consultancy services. It needed brand tracking research to measure and track its positioning, perceptions, and equity in the market.
How to improve customer experience as a SaaS company
A software-as-a-service (SaaS) company wanted to improve its customer experience across multiple acquired brands. it needed to measure its overall customer experience and performance based on key metrics.
How much farmers will pay for tire innovation
A leading US tire manufacturer wanted to know how much crop farmers would be willing to pay for new innovative tires.
Multi-stage assessment of contractor needs and behaviors
Our client often found market research being challenged internally.. The client was therefore seeking a new approach to a top strategic priority…
Optimizing a contractor loyalty program
To defend its leading position, the client wanted to optimize its loyalty programs and understand…
Brand assessment for a software company
Our client is a rapidly growing software brand competing in an emerging category…
Innovation roadmap grounded in market needs
To direct millions in investments for research and development, our client…
Evaluating ad campaigns for a professional services rebrand
A professional services firm was working on a rebrand …
Informing M&A strategy through a multimarket industrial brand assessment
A leading North American industrial manufacturer…
Optimizing price point and offering for professional license study materials
Our client was transitioning a series of study-prep materials into a digital format…
Optimizing a B2B website through two phases of qualitative research
A leading building products manufacturer was losing leads through its website and received feedback from its professional audiences…