Confident decisions start with the right
B2B market research
agency

B2B buying decisions are influenced by a complex range of factors, both rational and emotional. Having a clear understanding of how your customers and prospects make decisions gives you a powerful edge over the competition.

Needs and market intelligence research by a B2B market research company explores your customers’ attitudes, behaviors and needs. It helps you to better understand what factors truly drive purchasing decisions, and how to grow your market share.

There are multiple touchpoints in a B2B customer journey, from visiting the website to an in-person sales pitch. It is not always obvious what is nudging a customer over the finish line – or holding them back from making a purchase.

A customer journey map by a B2B research firm gives you the full picture of customers and prospects’ interactions with your business. This includes touchpoints, needs, drivers, moments of truth, and pain points. It helps you to acquire and retain customers.

Segmentation divides your target market into clear profiles based on shared characteristics. It is one of the most effective competitive advantages that B2B market research companies can provide.

Defining your audience profiles through a segmentation study helps you to pursue the best market opportunities for your brand. Segmentation also enables targeted messaging, purposeful innovation, and better product-market fit.

Customer experience is one of the most important factors in the growth of your brand. Highly satisfied customers spend more, share positive reviews, and recommend you by word-of-mouth to their peers.

A customer experience program by a B2B market research firm is a valuable tool for understanding where your brand is delighting customers. It guides you on where there is room for improvement, and which actions will have the biggest impact on customer satisfaction and share of spend.

It is difficult to detach yourself from what you know about your brand. That is why a brand awareness assessment by an independent B2B market research agency is often necessary for B2B companies. It helps you to understand how your brand is perceived by your customers, and where to focus marketing spend for maximum ROI.

Brand tracking research measures the impact of marketing initiatives in a representative and unbiased way, and over time. This can include metrics like awareness, consideration, positioning and alignment with changing market needs.

Brand equity tracking by a B2B market research company provides tangible proof for the effectiveness of a marketing strategy. It helps to grow your brand and ensure that no dollar in your budget is wasted.

The true factors that differentiate your brand from the competition are hard to discern. Competitor benchmarking by a B2B market research company helps you to benchmark how your brand is perceived by the market versus your competitors. It identifies key differentiators where you can compete on product, pricing and customer service.

Whether informing the next phase of product innovation or testing out a new product feature, a rigorous assessment is key.

Product development research by a B2B research firm helps you to release best-in-class products that are built around the voice of the customer. It accelerates and verifies your product roadmap with direct audience feedback. This ultimately ensures that the best solution is taken to market in its most optimal form.

Rebrands, brand marketing campaigns and product naming are major investments. It’s important to be sure that your concept or name will resonate, and that you’re not missing a critical blind spot.

Concept testing helps our clients to accelerate and verify their name or concept roadmap with direct feedback from their target audience. This ensures that the best solution is chosen and taken to market in its optimal form.

Setting the right price for your product or service is important. Too high, and customer demand will falter. Too low, and you leave money on the table.

Pricing research by a B2B market research company helps you to set an optimal price point for your product. It measures price sensitivity and how it impacts demand for your product. B2B pricing consulting is often conducted in conjunction with other research projects.