Confident decisions start with the right
B2B market research
agency
Count on real insights from the B2B market research agency with validated data and proven expertise
Approach
B2B insights you can believe in
There is a better way to do B2B market research. One that gives you confidence in critical business decisions.
We are a full-service B2B market research agency that designs and delivers custom qualitative and quantitative research studies, from brand trackers to market segmentations. Our insights drive success across your organization, from rebrands and acquisitions, to go-to-market strategies and product launches.
It starts with getting the basics right. That means data from real people, a streamlined research process, and genuine B2B expertise. At the core is stronger identity validation methods than other B2B market research companies.
The result? B2B insights that have a big impact on your business.
High quality data
Data sourced from computer-assisted telephone interviews or video interviews – no online survey panels. Get insights from real people with real expertise.
Greater efficiency
A streamlined research process that saves time and resources, while also uncovering clearer insights.
Genuine B2B expertise
A team of B2B experts that know what’s important to you and your target market.
Featured Insight
Why B2B Market Research Companies Must Prioritize High-quality Data
In an article for Quirk’s, Werk Insight Managing Director Nik Werk outlines the importance of B2B market research companies using data collection methods where the decision maker’s identity is not doubted.
Capabilities
Our B2B market research services
B2B customers have complex needs and desires. Because of this, it’s important that your business and marketing strategy is based on the Voice of the Customer. Our premium market research services bring into focus how your customers make buying decisions. Refine your strategy with B2B insights that detail your customers’ needs, purchasing journey, and experience.
B2B buying decisions are influenced by a complex range of factors – both rational and emotional. Because of this, knowing how your customers make decisions can give you an edge over the competition.
Our needs assessment and B2B market intelligence research explores your customers’ attitudes, behaviors and needs. It is highly effective in pinpointing what factors truly drive purchasing decisions, and how to grow your market share.
Learn MoreThere are multiple touchpoints in a path to purchase, from visiting the website to an in-person sales pitch. For many B2B companies, it is not always obvious what is nudging a customer over the finish line – or holding them back from making a purchase.
Knowing how potential customers make decisions gives you an advantage over your competitors. B2B customer insights include the touchpoints, needs, drivers, moments of truth, and pain points for customers. When done well, B2B customer research helps you to acquire and retain customers.
Learn MoreSegmentation divides your target market into clear profiles based on shared characteristics. It is one of the most effective competitive advantages that B2B market research companies can provide.
Defining your audience profiles through a market segmentation study helps you to pursue the best market opportunities for your brand. It also enables targeted messaging, purposeful innovation, and better product-market fit.
Learn MoreCustomer experience is one of the most important factors in the growth of your brand. Highly satisfied customers spend more, share positive reviews, and recommend you by word-of-mouth to their peers.
A customer experience program from a B2B market research firm tells you what makes your customers happy with your brand. It shows you where you can improve and which actions will best increase customer satisfaction and spending.
Learn MoreYour brand is your most valuable asset. Our premium market research services show you how your brand is perceived by the market. That includes tangible insights on how to increase brand awareness and differentiate yourself from the competition.
It is difficult to detach yourself from what you know about your brand. That is why a brand awareness assessment by an independent market research agency is often necessary for B2B companies. It helps you to understand how your brand is perceived by your customers, and where to focus marketing spend for maximum ROI.
Learn MoreBrand tracking research measures the impact of marketing initiatives in a representative and unbiased way, and over time. This can include metrics like awareness, consideration, positioning and alignment with changing market needs.
Brand equity tracking provides tangible proof for the effectiveness of a marketing strategy. When done well, it helps to grow your brand and ensure that no dollar in your budget is wasted.
Learn MoreIt can be hard to pinpoint what makes your brand truly unique. Competitor benchmarking by a B2B market research firm helps you see how your brand is viewed in the market compared to other brands. It identifies key differentiators where you can compete on product, pricing and customer service.
Learn MoreWhether it’s a new product feature or an ad concept, our premium market research services help you to test out ideas before you go to market.
Whether informing the next phase of product innovation or testing out a new product feature, a rigorous assessment is key.
Product development research by a B2B research firm helps you to create best-in-class products that are built around the Voice of the Customer. It accelerates and verifies your product roadmap with direct audience feedback. This ultimately makes sure that the best solution is taken to market.
Learn MoreRebrands, brand marketing campaigns and product naming are major investments. As such, it’s important to be sure that your concept or name will resonate, and that you’re not missing a critical blind spot.
Concept testing helps our clients to accelerate and verify their name or concept roadmap with direct feedback from their target audience. This makes sure that the best concept is developed and taken to market.
Learn MoreSetting the right price for your product or service is important. Too high, and customer demand will falter. Too low, and you leave money on the table.
Pricing research by a B2B market research company helps you to set an optimal price point for your product. It measures price sensitivity and how it impacts demand for your product. B2B pricing consulting is often conducted in conjunction with other research projects.
Learn MoreKnow Your Audience
B2B customers have complex needs and desires. Because of this, it’s important that your business and marketing strategy is based on the Voice of the Customer. Our premium market research services bring into focus how your customers make buying decisions. Refine your strategy with B2B insights that detail your customers’ needs, purchasing journey, and experience.
Needs & Market Assessment
B2B buying decisions are influenced by a complex range of factors – both rational and emotional. Because of this, knowing how your customers make decisions can give you an edge over the competition.
Our needs assessment and B2B market intelligence research explores your customers’ attitudes, behaviors and needs. It is highly effective in pinpointing what factors truly drive purchasing decisions, and how to grow your market share.
Journey MappingThere are multiple touchpoints in a path to purchase, from visiting the website to an in-person sales pitch. For many B2B companies, it is not always obvious what is nudging a customer over the finish line – or holding them back from making a purchase.
Knowing how potential customers make decisions gives you an advantage over your competitors. B2B customer insights include the touchpoints, needs, drivers, moments of truth, and pain points for customers. When done well, B2B customer research helps you to acquire and retain customers.
SegmentationSegmentation divides your target market into clear profiles based on shared characteristics. It is one of the most effective competitive advantages that B2B market research companies can provide.
Defining your audience profiles through a market segmentation study helps you to pursue the best market opportunities for your brand. It also enables targeted messaging, purposeful innovation, and better product-market fit.
Customer ExperienceCustomer experience is one of the most important factors in the growth of your brand. Highly satisfied customers spend more, share positive reviews, and recommend you by word-of-mouth to their peers.
A customer experience program from a B2B market research firm tells you what makes your customers happy with your brand. It shows you where you can improve and which actions will best increase customer satisfaction and spending.
Build Your Brand
Your brand is your most valuable asset. Our premium market research services show you how your brand is perceived by the market. That includes tangible insights on how to increase brand awareness and differentiate yourself from the competition.
Brand Awareness
It is difficult to detach yourself from what you know about your brand. That is why a brand awareness assessment by an independent market research agency is often necessary for B2B companies. It helps you to understand how your brand is perceived by your customers, and where to focus marketing spend for maximum ROI.
Brand TrackingBrand tracking research measures the impact of marketing initiatives in a representative and unbiased way, and over time. This can include metrics like awareness, consideration, positioning and alignment with changing market needs.
Brand equity tracking provides tangible proof for the effectiveness of a marketing strategy. When done well, it helps to grow your brand and ensure that no dollar in your budget is wasted.
Competitor BenchmarkingIt can be hard to pinpoint what makes your brand truly unique. Competitor benchmarking by a B2B market research firm helps you see how your brand is viewed in the market compared to other brands. It identifies key differentiators where you can compete on product, pricing and customer service.
Refine Your Product
Whether it’s a new product feature or an ad concept, our premium market research services help you to test out ideas before you go to market.
Product Development & Testing
Whether informing the next phase of product innovation or testing out a new product feature, a rigorous assessment is key.
Product development research by a B2B research firm helps you to create best-in-class products that are built around the Voice of the Customer. It accelerates and verifies your product roadmap with direct audience feedback. This ultimately makes sure that the best solution is taken to market.
Concept Development & TestingRebrands, brand marketing campaigns and product naming are major investments. As such, it’s important to be sure that your concept or name will resonate, and that you’re not missing a critical blind spot.
Concept testing helps our clients to accelerate and verify their name or concept roadmap with direct feedback from their target audience. This makes sure that the best concept is developed and taken to market.
PricingSetting the right price for your product or service is important. Too high, and customer demand will falter. Too low, and you leave money on the table.
Pricing research by a B2B market research company helps you to set an optimal price point for your product. It measures price sensitivity and how it impacts demand for your product. B2B pricing consulting is often conducted in conjunction with other research projects.
industries
A B2B market research agency that understands your industry
We pride ourselves on the depth of our expert knowledge across these B2B industries.
Our experience is based on hundreds of market research studies across these industries. The research findings have directed millions of dollars in investments, launched game-changing products, and helped some of the world’s largest B2B companies to accelerate their growth.
We are trusted by well-known B2B brands in the Fortune 500, including Penske, James Hardie, LPL Financial, T. Rowe Price, ITW, and Verizon.
METHODOLOGIES
Custom research that drives impact across your organization
We are experienced in designing custom quantitative and qualitative research studies that deliver actionable insights.
Our quantitative research studies use rigorous quantitative research methods and analytics to extract deep insights into your industry or organization. We also use qualitative methods, such as in-depth interviews, ethnography, and focus groups, to illuminate the “why” behind trends and can help bring the numbers to life.
At the end of the project, you are presented with a clear and concise report that outlines the key research findings and concrete recommendations on what steps to take next.
FEATURED VIDEo
How we work with clients
Our ultimate aim is for our insights to drive meaningful change in your organization.
Featured CAse Studies
Our B2B market research experience
Faqs
Learn more about our premium market research services
Here are some FAQs about our premium market research services.
Contact us today if you have any questions about your next B2B market research project.
How can a B2B market research agency help me?
A B2B market research agency helps B2B companies to make informed strategic decisions. We design custom quantitative research and qualitative research studies. These studies provide actionable insights into how to grow your brand, go to market strategy, attract new customers or increase loyalty and spend with existing customers.
How is B2B market research different from B2C market research?
Business to business market research is more challenging than B2C market research. B2B audiences are harder to recruit and incentivize than consumers, and B2B survey design is often more complex. B2B industries are also highly technical and require market researchers to have a deep understanding of not only consumer behavior, but how businesses operate within complex and niche markets.
How are you different from other B2B market research companies?
Unlike traditional B2B market research companies, Werk Insight only uses CATI or video interviews with validated respondents. We do not source research participants from online survey panels. Validating the participant’s identity ensures that the data is high quality. This leads to valuable insights that have a greater impact on your business.
Why don’t you use online survey panels?
Data fraud is a growing issue in online survey panels. There are a lot of bold claims made by B2B market research companies about data analysis and validation. However, gatekeeping methods can be evaded with a little effort. The only way to have full confidence in B2B industry insights is with identity validation of survey participants.
Can you deliver large-scale research projects?
Yes, we can. Large enterprise companies often engage us to design and deliver large-scale research projects, including brand trackers, market segmentations, and customer satisfaction studies. Our research informs rebrands, go-to-market strategies, product launches, M&A, and sales and marketing campaigns for large B2B enterprises. We’ve worked with the likes of James Hardie, Penske, ITW, Verizon, and LPL Financial.
Do you specialize in any B2B industries?
We can deliver research across a wide range of B2B industries, but we have the most experience in manufacturing, construction, IT, and financial services. These are complex, highly regulated industries that require a deep understanding of key terms, technologies, and trends to conduct effective market research.
What is your geographic reach?
We are a US-based research agency with global reach. Our experience includes conducting large-scale global research studies with B2B audiences. We have a track record of achieving robust quantitative sample sizes in markets across North America, the UK, EMEA, APAC and Latin America.
Can you recruit participants for my survey?
Our B2B research services do not include standalone recruitment services or online panels. As a full-service business to business market research firm, we design customized research studies, recruit participants, execute the research and present the relevant insights. We specialize in distilling B2B industry insights that help you to make critical business decisions.
What is the outcome of a B2B research study?
We present our insights and core recommendations in a presentation to your internal stakeholders, which usually includes the executive team. This can be virtual or in-person. We can also lead strategy sessions to align your organization on the path forward.
Depending on the project scope, we also build dashboards, infographics and sales one-pagers to help ingrain these insights into your marketing and sales strategy. If needed, we can deliver workshops on B2B customer insights with your internal teams to share the findings, drive action, and guide how to position your brand or product.
How much do your B2B market research services cost?
The cost of our B2B market research services varies. We create a custom scope of work and budget for every project. It is based on the complexity of the research study and sample recruitment costs. Thanks to efficiencies in our research processes, the cost of our premium market research services remains competitive with other B2B market research companies.